Pick the sentence you would say out loud. That is where we would start.
My fee and any third-party delivery costs are quoted separately, always. That is not an administrative preference, it is the whole basis of the arrangement. The moment I profit from a bigger build, I stop being useful to you.
When you need design, development, AI or commercial support, I will bring in people I trust and you will contract them directly. I stay accountable for the product decisions.
Proof, not promise. This is the discipline that keeps every decision tied to evidence rather than opinion.
Customer, problem and evidence. Whether there is anything here worth paying for.
The smallest thing that proves it, what is cut, and how you will know it worked.
Decisions made in days, a team held to account in its own language, testing that means something.
A real keep-or-kill decision, while there is still money and time to act on it.
Nine questions, two minutes. It will tell you which parts of your plan a team could build from today and which parts would come back as an estimate with padding in it.
I have been in the room where a build was going well and the product was going nowhere. That is the failure mode I am hired to catch, and I have seen it often enough to recognise it early.
Since then I have worked across SaaS, marketplaces, eCommerce and public-sector digital products, from early concept through discovery, workflow design, development, testing and launch. The commercial experience matters because product decisions are budget decisions wearing a different hat.
Read my story →Thirty minutes, no deck. You will leave knowing what to test next and roughly what it should cost.
