HoomWork
Multi-sided home-services marketplace
What the product was
A marketplace product spanning customers, tradespeople, building-material suppliers and administrative workflows across mobile and web.
What needed clarity
Multiple user types and platforms needed to feel like one coherent product rather than separate features competing for attention.
What I owned
Product strategy, user journeys, roadmap decisions and cross-functional delivery coordination from concept through launch.
What I helped deliver
A structured product direction connecting the customer, tradesperson, supplier and admin journeys.
What this demonstrates
Zero-to-one product shaping, marketplace complexity and coordinating delivery across several product surfaces.
No inflated claims
This case study focuses on responsibilities and product work I can substantiate. Commercial metrics are only added when they can be evidenced.
Have a similar product challenge?
Tell me the stage, the main blocker and what you need to decide next.