MVP6 min read
How I would plan an MVP without turning version one into version five.
What belongs in the first useful release, what can wait and how to make exclusions explicit.
Read article →Founder Lab
Practical things I learn, test and use while building products.
Short articles, product breakdowns, videos and downloadable resources for founders who want to make better product decisions without drowning in theory.
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ArticlesProduct decisions, MVPs, delivery and founder lessons.▶
VideosClick through to the full video on YouTube.PDF
DownloadsChecklists, templates and practical guides.⌁
Tools & frameworksSimple ways to structure product thinking.Articles & notes
Read what is useful for the decision you are making now.
No textbook library. These are short, practical pieces built around the questions founders actually face.
Featured · Founder decision
Before you hire developers, get clear on what you are actually paying them to build.
A practical pre-build check for founders who have an idea, a budget and a temptation to start coding too early.
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Should this exist yet?The most valuable product question is often the one asked before the first sprint.Product decision5 min read
Is this product worth building, or are we just excited by the idea?
A simple way to separate founder enthusiasm from customer evidence and commercial reality.
Read article →Delivery4 min read
Why a busy development team can still be making very little product progress.
Activity, delivery and learning are not the same thing. Here is how I separate them.
Read article →AI5 min read
Do you need an AI agent, or do you just have a messy workflow?
Define the job, human controls and success measure before choosing the implementation.
Coming soonFounder lesson4 min read
The money you have already spent is not a reason to keep spending.
How to look at a struggling product without letting sunk cost make the next decision for you.
Coming soonFounder / team5 min read
What founders should own, and what a Product Manager should take off their plate.
A practical split of commercial approval, product ownership and specialist execution.
Coming soonHave a product question you want me to break down next?
Founder Lab should grow around real founder decisions. If you are dealing with one now, bring it to the conversation.